Whatever marketing medium you’re using, there are 2 rules for winning the carpet marketing game: Reach prospects first Reach prospects more often Therefore: Start planning — and running — your year-long carpet cleaning marketing campaigns to stay in front of your prospects (and customers) with your USP (#1) and professional logo(#2).
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How to market your carpet cleaning business?
Start planning — and running — your year-long carpet cleaning marketing campaigns to stay in front of your prospects (and customers) with your USP (#1) and professional logo (#2). 5. Target your ideal prospects to generate qualified leads and easier sales
Does your carpet cleaning business have a slow season?
Dirt and grime stack up ALL year-round so there’s no need to think your business should have a “slow season.” The key to generating a steady stream of leads (and new customers) all year-round is through consistent carpet cleaner marketing.
How can my new caller sheet help my carpet cleaning business?
And your new caller sheet will also help you do one of the most important things you can do in your carpet cleaner marketing plan: 26. Track your results like a carpet cleaning marketing pro Only TRACKING will show you what parts of your carpet cleaning advertising creates leads (and sales) for your business.
Do you need a special offer for your carpet cleaning business?
There are 2 major functions that a special offer plays in your carpet marketing campaign: Enticing prospects to try out your product or service • Rewarding current customers and ensuring future loyalty So a special offer is not an afterthought for your carpet cleaning marketing…
How do I get more carpet cleaning customers?
How To Get More Carpet Cleaning CustomersSell Yourself with a Story.Focus on Retaining Repeat Customers.Try Online Marketing.Use Social Media to Your Advantage.Make Some Promotional Products.Use the Best Equipment.Sponsor an Event.Study Your Competitors.More items...•
How can I promote my carpet business?
4 Great Ways to Boost Your Carpet Cleaning BusinessExpand Your Workforce. In order to grow your carpet cleaning business, you may want to consider your personnel. ... Reach More Customers. ... Raise Your Prices. ... Offer Extra Services.
What is the most effective carpet cleaning method?
steam cleaningThe best method of cleaning carpets is usually steam cleaning, which removes over 90% of dirt and bacteria from carpeting. Dry cleaning carpeting is also effective for ensuring carpets are ready for foot traffic as quickly as possible.
What do professional carpet cleaners use on carpets?
Hot Water ExtractionHot Water Extraction Otherwise known as steam cleaning, this is easily the most common professional carpet cleaning technique. Steam cleaning uses hot water at high pressure to penetrate into carpet fibers, breaking down the dirt and bacteria stored deep within.
How do you write a cleaning advertisement?
How to Write Compelling Cleaning Ads + Ad Copy ExamplesShowcase Deals. If you have any deals going on for your cleaning company, ads are the perfect spot to highlight them. ... Emphasize Convenience. ... Inspire Trust. ... Be Mindful of Length. ... Include a CTA.
Is steam cleaning better than dry cleaning?
Both systems can be effective; however, steam cleaning will have a much longer drying time and may not be as effective as dry cleaning with stain removal. Carpet Dry Cleaning uses minimal moisture, so your floors will be ready to walk on straight away and totally dry in 1 to 2 hours.
Is steam cleaning better for carpets?
Steam Cleaning Using carpet extraction is probably the best deep-cleaning method you can use on your carpets. Because it combines hot water with chemicals, it cleans much more than just the surface of your carpet-it can remove dirt and debris that have sunk deep into your carpet.
Is steam cleaning better than chemicals?
Because you can use steam to clean virtually anything, you reduce the amount of germs, bacteria, pollutants, and allergens in the workplace. Since steam cleaning only uses water to disinfect a surface, you won't have to use any chemical cleaners (like bleach or ammonia) to create a spotless, germ-free environment.
How do you clean carpets like a pro?
1:393:495 Tips To Clean Your Carpet Like A Pro - YouTubeYouTubeStart of suggested clipEnd of suggested clipDon't add any soaps or any sort of additives to this water you want this to rinse the carpet out notMoreDon't add any soaps or any sort of additives to this water you want this to rinse the carpet out not only the dirt and grime. But also the soap. So water only in there.
How do you make high-traffic carpet look new?
How To Make High-Traffic Carpet Look New AgainVacuum your carpet.Deep clean your carpet every few months.Use a steam cleaner once or twice a year.Consider using a rug or runners in high-traffic areas.If you have any pets, groom them regularly.Avoid walking on wet carpet as much as possible.
Are you supposed to vacuum before carpet cleaning?
Vacuum. Vacuuming high-traffic areas before your carpet cleaners arrive helps them get right down to business. Removing dirt and debris from the carpet allows the carpet cleaner to focus on the dirt that is embedded in your carpet fibers.
1. Turn Your Clients into Repeat Customers
We start off with an essential part of any carpet cleaning marketing plan, every customer should be a returning customer. This is the most important point, as winning new customers through your carpet cleaning marketing will not achieve the growth you are looking for if you cannot keep your existing ones.
2. Take Your Branding to the Next Level
With ever more competition, standing out from the crowd is essential, and you do that with branding. These days, you can find incredible designers on sites like Freelancer, Upwork and Fiverr who will create a beautiful, memorable logo for you, and it’s a worthwhile investment for your carpet cleaning marketing plan.
3. Use Lead Generation Websites
The reality today is that we spend a lot of time online, whether it’s on phones, tablets or computers, and if you need to find something, you Google it. So does everyone else, including your potential customers.
4. Create Google Ads that Target Your Customers
Another way to reach new customers online is through ads. You’ve seen them yourself, if you search for something, at the top of the results you get some paid ads that are relevant to the search. They are very effective and surprisingly cost effective.
5. Quickly and Efficiently Engage with Your Website Visitors
Websites are great for getting your message out to your current and potential customers, you can regularly update work schedules and capabilities and let your audience get to know you, making them more likely to become a customer.
6. Keep it Simple for Customers
One thing to remember with your carpet cleaning marketing is to keep everything simple for your customers. Don’t make them do more than the minimum to find information, get in touch with you or book a service. That means, if your ad sends them to your website, let them book directly from the site.
7. Incorporate Offline Marketing Activities
We’ve focused on online activities quite a bit here, and for good reason, it is simply where most of us look for services today, but that doesn’t mean we should all ignore other opportunities for carpet cleaning marketing.
How do I market my carpet cleaning business?
To market your carpet cleaning business, you can try to run promotions for special events. Offering sporadic discounts to customers via email newsletters or in-store sales will motivate on-the-fence buyers to take the plunge. Some of our favorite ways to offer promotions are as follows: 1 Loyalty cards: provide punch cards to customers that reward them after a chosen number of purchases 2 Birthday discount 3 First-time discount 4 Contests: either on social media or in conjunction with your referral program, you can run a contest that benefits your business way more than the cost of the “prize” will impact it 5 Holidays: take advantage of the buying frenzy that is Black Friday, Cyber Monday, and the entire holiday season 6 Special local events
Is organic advertising effective?
Though organic customer acquisition is effective, that doesn’t always mean you should ignore paid advertising. If you are smart about where you spend your ad dollars, you can have an amazing return on your investment. One of the most popular and effective online advertising strategies is opting into the Google Adwords program. Basically, when you create your Google Ad for your company, you can choose which keywords it can show up for. Then, when someone searches those keywords, your ad automatically shows up at the top, regardless of your SEO.
20 Marketing ideas for your Carpet Cleaning Business
Marketing your carpet cleaning business in the right way can help you increase your revenue, build your brand and make meaningful customer relationships.
1. Promotional Merchandise
Probably the oldest trick in the book – the act of giving your customers a pen or a keychain with your cleaning service’s logo and name on it is one of the easiest and most cost-effective ways you can market your business.
2. Get a Good-Looking Van and Detail It!
If you own a cleaning business, then it’s likely that you have a van with your business’ name, logo, address and phone number on it already. But if you don’t, then we highly recommend that you immediately get a neat-looking van and have it detailed, especially with your phone number.
3. Get Your Carpet Cleaning Business Certified
Marketing is all about projecting your strengths to potential buyers in the hopes of convincing them to buy the produc.
4. Using Eco-Friendly Products
We live in an age where the usage of environment-friendly products are given utmost importance, and it only makes sense to leverage this client expectation to market ourselves better. Consider your options to see whether it is feasible for you to switch to using 100% natural solutions, disinfectants or cleaning materials.
5. Getting Your Carpet Cleaning Business Listed On Online Directories
Having yourself listed on online directories is a great way to get more people to find you online. Making sure that you’re listed on Facebook, Google, Foursquare, Yelp and YellowPages is a must for any SMB, since people visit these websites/directories the most for finding local businesses.
6. Selling Relevant Add-Ons
Is your carpet cleaning business selling other products that are essential for carpet care to your customers? For example, after cleaning the carpets at a house, you could give some DIY tips to your customers and try and sell them carpet cleaning solution or blotting paper that could come in handy for them in the future.
Find your local niche
The key to building repeat business is finding customers you can take care of better than anyone else. Somewhere on your home turf is just such an under-served market. Here’s how some members of the carpet cleaning industry’s Truck Mount Forums found a niche for their carpet cleaning business.
Work the digital angles
There are a number of Jobber Academy posts available on the basics of getting your carpet cleaning business set up online: a website, a Facebook page, a Google listing, etc. Taking things to the next level, here are a couple of tactics other successful carpet cleaners use to market their services.
Leverage marketing technologies
There are a number of marketing technology tools than can help you achieve the goals of your digital marketing strategy. Here are a few to get you started.
What to do when a client leaves a review?
You should give a proper and polite response that addresses their comments. You may be able to help them if they had a bad experience, or give them extra reasons to remember you if they had a good one.
Do you have to have a cleaning vehicle?
You will likely have a cleaning vehicle already, and if you don't have one now, then you should get one. Once you do have one, then you should have it decorated with your carpet cleaning name, logos, colors, and telephone number. This is an easy way for you to get noticed and will leave a good impression if you park outside a client's home whilst you help them. It also helps to have logos on your business equipment.
How to find carpet cleaning marketing strategies?
One of the best ways to find carpet cleaning marketing strategies is to scour forums for unique perspectives. These can be community or neighborhood groups, where residents near you are always looking for quality services.
How to make sure your carpet cleaning business is in the 5% that make it past the first year?
One of the best ways to make sure your carpet cleaning business is in the 5% that make it past the first year is to specialize in a niche. Choosing a specialty, like commercial carpet cleaning, for example, can dramatically increase your chances of success.
