Elements of The Carpet Cleaning Postcard To create a postcard that will serve as an effective piece of marketing material, it is important to design it with relevant and persuasive content. For the carpet cleaning postcard you can include images like before and after carpet, a happy family or dog on the carpet, a beautiful living room, etc.
Full Answer
Should you mail carpet cleaning postcards?
If you evaluate WHO your ideal customers are, you can mail carpet cleaning postcards to people JUST like them and save even more money on your carpet marketing by only paying to advertise to people who will actually help you grow your business.
Can I advertise my carpet cleaning business on Facebook?
You can match your Facebook ad’s special offer and design with that of your carpet cleaning direct mail campaign. Whether your prospects receive your carpet cleaning postcards in the mail OR they see your carpet cleaning advertising on Facebook, they see ONE cohesive carpet marketing message.
What is your carpet cleaning marketing USP?
You’re going to drench the rest of your carpet cleaner marketing materials with it. Your USP will be on your website, your carpet cleaning postcards, your brochures, and virtually any carpet cleaning advertising you do. That way it’s crystal clear WHY a prospect should call YOU vs. the other guys.
How to avoid wasting money with carpet cleaner advertising?
If you want to avoid wasting money with your carpet cleaner advertising, you need to discriminate! Mailing carpet cleaning postcards to every single person in your city can get expensive — and FAST — especially if you live in a densely populated area. So, narrow your focus. Choose your prospects.
How do I get customers for my carpet cleaning business?
How To Get More Carpet Cleaning CustomersSell Yourself with a Story.Focus on Retaining Repeat Customers.Try Online Marketing.Use Social Media to Your Advantage.Make Some Promotional Products.Use the Best Equipment.Sponsor an Event.Study Your Competitors.More items...•
How can I promote my carpet business?
4 Great Ways to Boost Your Carpet Cleaning BusinessExpand Your Workforce. In order to grow your carpet cleaning business, you may want to consider your personnel. ... Reach More Customers. ... Raise Your Prices. ... Offer Extra Services.
How do you make a postcard marketing?
11 Powerful Postcard Marketing TipsClear Bold Headline. ... Use a Call-to-Action that converts. ... Clear relevant imagery. ... The Offer. ... Contact Information. ... Sell the benefits (not the features) ... Stick to one message. ... Track the performance.More items...•
Do marketing postcards work?
The truth is that postcard marketing really does work. In fact, it's even more effective than some of the most popular digital channels and has a higher ROI too.
How do you write a cleaning advertisement?
How to Write Compelling Cleaning Ads + Ad Copy ExamplesShowcase Deals. If you have any deals going on for your cleaning company, ads are the perfect spot to highlight them. ... Emphasize Convenience. ... Inspire Trust. ... Be Mindful of Length. ... Include a CTA.
What makes a good postcard?
All great postcards have three things in common. They are visually appealing, memorable and go straight 'to the point'. Postcards are a fantastic way to reach out to your target market and get an immediate response. Get more attention with postcards, today!
What makes a good postcard campaign?
A postcard campaign should be started with only one goal in mind. They can be used to introduce new products, provide a discount offer, generate leads, attract new customers, or drive repeat business. Examples of goals could include: Have 250 visits to the product landing page provided on the postcard after one month.
What information goes on a postcard?
The address side of the card must be divided into a right portion and a left portion, with or without a vertical rule. The left portion is the message area. The destination address, postage, and any United States Postal Service marking or endorsement must appear in the right portion.
What should you not put on a postcard?
Six Mistakes to Avoid in Your Postcard CampaignNot targeting the best prospects. ... Lack of continuity/repetition. ... Sending an unprofessional, lack-luster postcard. ... Too much text/information.Brevity is the soul of wit! ... Not providing contact information. ... Not seeding your mailing list.
Are postcards still popular?
Although writing postcards is now popular across the globe, they had a humble beginning. The earliest postcard dates back 177 years to 1840 when an English man named Theodore Hook sent one to himself.
Which is better flyers or postcards?
Postcards are faster, easier and cheaper to produce. And they can be mailed for lower postage rates than brochures. While it can be a smart marketing move to use both direct mail postcards and brochures, for small businesses brochures work best in a supporting role, as part of your larger marketing strategy.
Reach new customers with a custom postcard campaign designed specifically for Carpet Cleaning!
Postcard Wizards wants to help you grow you carpet cleaning business and attract new customers with a customized direct mail postcard marketing campaign. Our direct mail campaigns have shown incredible results, and we design postcards specifically to drive revenue for your business.
Why Choose Postcard Wizards?
EVERY postcard is custom designed. Your marketing campaign is unique, therefore you DESERVE a custom designed postcard, not postcard templates that other companies offer that are used over and over and over
How does this work?
Design & Print Services – Choose from one of our Postcard Templates. Choose the quantity of postcards that you want to print. Personalize the postcard using our Postcard Customization Form. Approve the changes, and sit back and wait for us to finish printing your postcards. Remember, the more postcards you print, the cheaper cost per postcard.
Here is what you need to do
1) Order Your Postcards - Choose from one of our Postcards below. Order the quantity of postcards you want to print. This is not the quantity you will mail right away; this is the quantity you want to print and store in our warehouse for future mailings.
Here is an Example
Let's say you ordered 10,000 postcards custom designed and printed; this would cost you $908.68 (that's only about $0.09 per postcard). Then, let's say you mail 1000 postcards a week, which would cost $260.00 ($0.25 per postcard x 1000 plus $10 service fee) - that's only $0.26 per postcard.
What is a special offer for carpet cleaning?
There are 2 major functions that a special offer plays in your carpet marketing campaign: Enticing prospects to try out your product or service. • Rewarding current customers and ensuring future loyalty. So a special offer is not an afterthought for your carpet cleaning marketing….
How many rules are there for carpet marketing?
Whatever marketing medium you’re using, there are 2 rules for winning the carpet marketing game:
What to do when you spot a negative review on cleaning service?
When you spot a negative review online, make sure to comment on it and respond with a sincere apology and offer to remedy whatever occurred that was dissatisfactory with their cleaning service.
How much did Ayoub spend on postcard marketing?
And — on one of their campaigns, Ayoub spent $13,950 and generated $224,500 back in revenue.
How much does a Persian rug cost?
You own a Persian rug that cost $20,000. You and your spouse bought it at an open-air market in Casablanca while on a once-in-a-lifetime vacation to Morocco. This rug is basically irreplaceable. And your dog just trampled mud on it.
Do you need to discriminate when advertising for carpet cleaners?
If you want to avoid wasting money with your carpet cleaner advertising , you need to discriminate!
Is direct mail a marketing tool?
Direct mail remains a time-tested carpet cleaner marketing tool — yes, even in our digital age! Consider these numbers: 79% of consumers say they open direct mail immediately. 54% of consumers say they prefer direct mail marketing the most.
