Best Carpet Cleaning Marketing Tips 1. Direct Mail Is an Effective Option Whether you focus on residential cleaning, commercial cleaning, or both, direct mail can help you achieve results because you’re putting your brand in the hands of your prospects. Use brightly colored paper, bold headlines, and let people see the services that you provide.
- Distinguish WHY a prospect should choose you over your competition. ...
- Become the #1 go-to carpet cleaner by creating name recognition. ...
- Create an irresistible special offer to make your phone ring.
How to market your carpet cleaning business?
Start planning — and running — your year-long carpet cleaning marketing campaigns to stay in front of your prospects (and customers) with your USP (#1) and professional logo (#2). 5. Target your ideal prospects to generate qualified leads and easier sales
What is social media carpet cleaning marketing?
Social media is a FREE way to get your carpet cleaning marketing out so people can see what quality work you do, and you can drive clicks from social media right back to your website.
How can my new caller sheet help my carpet cleaning business?
And your new caller sheet will also help you do one of the most important things you can do in your carpet cleaner marketing plan: 26. Track your results like a carpet cleaning marketing pro Only TRACKING will show you what parts of your carpet cleaning advertising creates leads (and sales) for your business.
Why mail carpet cleaning ads to all the new movers?
By automatically mailing to all the new movers in your area, your business can simply receive a steady stream of new customers who need your professional carpet cleaning services. Talk about carpet cleaning ads that WORK!
How do I get customers for my carpet cleaning business?
How To Get More Carpet Cleaning CustomersSell Yourself with a Story.Focus on Retaining Repeat Customers.Try Online Marketing.Use Social Media to Your Advantage.Make Some Promotional Products.Use the Best Equipment.Sponsor an Event.Study Your Competitors.More items...•
How can I promote my carpet business?
4 Great Ways to Boost Your Carpet Cleaning BusinessExpand Your Workforce. In order to grow your carpet cleaning business, you may want to consider your personnel. ... Reach More Customers. ... Raise Your Prices. ... Offer Extra Services.
How do you advertise cleaning services?
Best ways to market a cleaning businessDistribute flyers. Many people are looking for cleaners — you just need these people to know about you. ... Spread your brand via social media. ... Create a refer-a-friend program. ... Use digital marketing. ... Set yourself apart from the competition.
What is the best method for commercial carpet cleaning?
Top 5 Types of Carpet Cleaning Methods used by CompaniesHot Water Extraction Cleaning. Commonly known as steam carpet cleaning, hot water extraction cleaning use high pressured hot water to agitate the carpet fibre and dissolve dirt in the carpet. ... Carpet Shampooing. ... Encapsulation. ... Bonnet Cleaning. ... Dry Carpet Cleaning.
How can I promote my cleaning business on social media?
13 Cleaning Social Media Tips to Grow Your BusinessCreating hyper relevant posts.Using short videos that sell your work.Getting happy clients to write great reviews.Using hashtags to become more discoverable.Use social media ads to generate high-quality leads.
How do I make my cleaning business stand out?
Following are few simple guidelines to make your clients feel like they are getting special treatment.Make it a cleaning habit of yours to put everything back exactly where it was originally. ... Never set tools, cleaners, trash receptacles or chairs on furniture, desks, counters or upholstery while you are cleaning.More items...
How do you introduce a cleaning business?
A cleaning business introduction letter should start with a warm greeting and a thank you to the new client for trusting you with their cleaning needs. Mention how excited you are to work with them and how much you look forward to the business relationship between you. Next, provide a bit of your company history.
How professional carpet cleaning is done?
Here's how it usually works:Technicians pre-condition the carpet with a special solution that loosens stains and dirt. ... Using a high-pressure hose hooked up to a truck outside, the techs then spray the carpet with extremely hot water, sometimes 200° or higher, rinsing away ground-in dirt and residue.More items...•
What are carpet cleaners called?
A carpet shampooer will treat the surface of your carpet. A carpet steam cleaner uses heat to extract the dirt from the fibers. Decide how deep of a clean you require when choosing between shampoo carpet cleaning vs.
Is steam cleaning better than dry cleaning?
Both systems can be effective; however, steam cleaning will have a much longer drying time and may not be as effective as dry cleaning with stain removal. Carpet Dry Cleaning uses minimal moisture, so your floors will be ready to walk on straight away and totally dry in 1 to 2 hours.
20 Marketing ideas for your Carpet Cleaning Business
Marketing your carpet cleaning business in the right way can help you increase your revenue, build your brand and make meaningful customer relationships.
1. Promotional Merchandise
Probably the oldest trick in the book – the act of giving your customers a pen or a keychain with your cleaning service’s logo and name on it is one of the easiest and most cost-effective ways you can market your business.
2. Get a Good-Looking Van and Detail It!
If you own a cleaning business, then it’s likely that you have a van with your business’ name, logo, address and phone number on it already. But if you don’t, then we highly recommend that you immediately get a neat-looking van and have it detailed, especially with your phone number.
3. Get Your Carpet Cleaning Business Certified
Marketing is all about projecting your strengths to potential buyers in the hopes of convincing them to buy the produc.
4. Using Eco-Friendly Products
We live in an age where the usage of environment-friendly products are given utmost importance, and it only makes sense to leverage this client expectation to market ourselves better. Consider your options to see whether it is feasible for you to switch to using 100% natural solutions, disinfectants or cleaning materials.
5. Getting Your Carpet Cleaning Business Listed On Online Directories
Having yourself listed on online directories is a great way to get more people to find you online. Making sure that you’re listed on Facebook, Google, Foursquare, Yelp and YellowPages is a must for any SMB, since people visit these websites/directories the most for finding local businesses.
6. Selling Relevant Add-Ons
Is your carpet cleaning business selling other products that are essential for carpet care to your customers? For example, after cleaning the carpets at a house, you could give some DIY tips to your customers and try and sell them carpet cleaning solution or blotting paper that could come in handy for them in the future.
How to find carpet cleaning marketing strategies?
One of the best ways to find carpet cleaning marketing strategies is to scour forums for unique perspectives. These can be community or neighborhood groups, where residents near you are always looking for quality services.
How to make sure your carpet cleaning business is in the 5% that make it past the first year?
One of the best ways to make sure your carpet cleaning business is in the 5% that make it past the first year is to specialize in a niche. Choosing a specialty, like commercial carpet cleaning, for example, can dramatically increase your chances of success.
