what drives carpet cleaning customers

Full Answer

How to market your carpet cleaning business?

Start planning — and running — your year-long carpet cleaning marketing campaigns to stay in front of your prospects (and customers) with your USP (#1) and professional logo (#2). 5. Target your ideal prospects to generate qualified leads and easier sales

Why should you hire a carpet cleaning service?

Hiring a carpet cleaning service will give your carpets a thorough, professional clean and may even extend their longevity. Compared to do-it-yourself rental equipment, a carpet cleaning service’s equipment and tools are professional grade, which gives you a higher level of cleanliness, improved moisture removal, and better sanitizing.

Why mail carpet cleaning ads to all the new movers?

By automatically mailing to all the new movers in your area, your business can simply receive a steady stream of new customers who need your professional carpet cleaning services. Talk about carpet cleaning ads that WORK!

Does your carpet cleaning business have a slow season?

Dirt and grime stack up ALL year-round so there’s no need to think your business should have a “slow season.” The key to generating a steady stream of leads (and new customers) all year-round is through consistent carpet cleaner marketing.

How do I get more carpet cleaning customers?

How To Get More Carpet Cleaning CustomersSell Yourself with a Story.Focus on Retaining Repeat Customers.Try Online Marketing.Use Social Media to Your Advantage.Make Some Promotional Products.Use the Best Equipment.Sponsor an Event.Study Your Competitors.More items...•

How do cleaning companies get new customers?

Before you get started, there are a few things you should know about how to get clients for a cleaning business.Developing a Marketing Plan. ... Customer Referrals. ... Coupons/Discounts. ... Recycling Marketing Campaigns. ... Optimize Your Website Content. ... Social Media. ... Building a Professional Network.

What is the important thing of carpet cleaning?

Professional carpet cleaning helps to remove dust mites, bacteria and other allergens, which ultimately helps your family breathe easier and reduces the risk of colds and other health problems. As strange as it may sound, dirty carpeting can impede the airflow in your home.

How do you keep high traffic carpet areas clean?

Frequent vacuuming is an essential part of caring for your rugs and carpet, especially in high traffic areas. Vacuuming helps to remove dirt before it actually settles into the fibers. The more traffic an area endures, the more often it should be vacuumed.

What do customers want from a cleaning company?

Customers want trustworthy, courteous, and well-trained employees. Other important aspects of what customers are looking for, has to do with your cleaning technicians and office personnel. Your role as the owner of the cleaning business is important, but your employees act as the face of your company.

How can I promote my cleaning business?

Best ways to market a cleaning businessDistribute flyers. Many people are looking for cleaners — you just need these people to know about you. ... Spread your brand via social media. ... Create a refer-a-friend program. ... Use digital marketing. ... Set yourself apart from the competition.

Why you need a professional carpet cleaner?

One major benefit of a professional carpet cleaning service is that it helps extend the life of your carpet. Over time, dirt, dust, allergens, and other debris accumulate in the carpet and get embedded within the fibers which can eventually cause the fibers to split and deteriorate.

What is the most important reason for maintaining clean carpeted flooring?

1. Prolongs the life of carpeting. Regular carpet cleaning using the extraction method can increase the life of carpets significantly, protecting your floor-covering investment.

Are carpet cleaners necessary?

Carpet cleaning is necessary, especially since it prevents the smell of bacteria and allergens, it improves the smell of your carpet, maintains the look of it and more.

How do you make high traffic carpet look new?

How To Make High-Traffic Carpet Look New AgainVacuum your carpet.Deep clean your carpet every few months.Use a steam cleaner once or twice a year.Consider using a rug or runners in high-traffic areas.If you have any pets, groom them regularly.Avoid walking on wet carpet as much as possible.

What are high traffic areas?

To be more clear, high-traffic areas are places in your home or business that have more foot traffic/activity. This also includes spots that are more susceptible to dirt and accidents.

How do you make matted carpet fluffy again?

Matted carpet can easily be brought back to life. Spritz a little warm water onto the matted area then gently blow-dry with a hairdryer as you fluff the carpet fibres back into place with your fingers, the edge of a spoon or a hairpin. Allow the carpet to dry completely before walking on it.

How do I make my cleaning company stand out?

If your client is out of the house or building while your team is cleaning it, leave a business card. Setting a folded placeholder on the counter that states “Cleaned by” with your cleaning business name is a good way to remind your clients who did the work when they arrive to their clean home or business.

Is starting a cleaning business worth it?

If you have a strong business plan and you're ready to cover a new niche in the market, it's definitely worth starting a cleaning business. Cleaning services are also extremely in demand and always essential, so it's likely you'll always have some money coming into the business.

How you can identify clean client?

0:197:35How Do You Find Cleaning Clients - Linkedin - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo it's a really great opportunity for you to list your business. And then also have homeowners orMoreSo it's a really great opportunity for you to list your business. And then also have homeowners or people that need service that you offer go. And find you there and it's not just for house cleaners.

Is there an app for cleaning services?

MaidsApp makes it easier to find professional cleaning services that are available at the time and date you need. Choose one of their three cleaning options and professional cleaning services will arrive at your house within minutes.

How to get more customers for carpet cleaning?

Flyers are one of the cost-effective and most straightforward ways to get more carpet cleaning customers. Moreover, if done right it can get your phone ringing and have new customers to your business. 3. Turn Your Cleaning Van Into A Rolling Advertisement.

How To Get More Satisfied Carpet Cleaning Customers?

Performing the best cleaning process helps you achieve satisfactory results while eliminating maximum dirt from the carpet fibers.

What is the importance of carpet cleaning?

Once your carpet cleaning system is ready to execute, it is vital to monitor and customize a maintenance plan according to a customer’s needs. You can provide a cleaning service as per the specifications of the customer to gain their trust and interest.

What are the steps of deep cleaning?

The basic steps covered under restorative deep cleaning methods are dry soil removal, soil suspension, extraction cleaning, grooming, and dying. Throughout the process, avoid the use of cleaning products that leave sticky residues, as it will increase the chances of resoiling. Step 3. Choose the Right Cleaning Method.

Why do you need local SEO for carpet cleaning?

SEO makes it easier for people to communicate with your business. The reason behind using local SEO for a carpet cleaning business is that it will target the people in the area where you offer services.

What is the best way to remove soil from a carpet?

Restorative deep cleaning (maximum soil removal) For the maximum soil removal results, you need to perform a restorative deep cleaning method. It helps to restore the original look of the carpet within time. However, you need to perform restorative cleaning before the soil in the carpet becomes visible.

What is the process of cleaning and deep cleaning?

The process that happens between vacuuming and deep cleaning is known as interim cleaning and maintenance. You as a carpet cleaner can implement interim cleaning to restore the carpet look by removing dirt that damages the carpet fibers. Also, it refreshes texture by making the carpet fiber stand upright.

Why is customer satisfaction important?

Customer satisfaction is the main driver for repeat business, so your on-the-job performance will be a big factor in acquiring long-term clients. However, you can also attract customers who are interested in long-term services by making it clear in your marketing material that you value customer satisfaction more than anything else and that you’ll stop at nothing to get the job done right. Providing promotional products, business cards, and other reminders when you’re done cleaning will also reinforce repeat business.

Does Drymaster have a good carpet cleaning machine?

Customers appreciate carpet cleaners who use high-end equipment, and if your equipment does a good job, your customers will recommend your services to their friends and colleagues. Here at DryMaster, our carpet cleaning machines are renowned for their effectiveness and durability, and using a DryMaster machine will help establish you as an expert within your local carpet cleaning market.

Why Do I Need Marketing Strategies for My Commercial Carpet Cleaning Business?

However, technology has made inroads to help small businesses get their message out there. Therefore, you need to make sure you are using these new technologies and industry trends to the advantage of your cleaner business.

Why do people blog about carpets?

These topics interest potential customers because they want their carpets clean too !

Why is it so hard for small companies to compete with big companies in traditional advertising?

It can be challenging for any small company to compete with big companies in traditional advertising like radio, TV, and billboards because they have more money to spend on ads. Many of them also have dedicated staff to help or hire third-party marketing agencies to handle everything.

Why are people turning away from advertising?

However, many people are turning away from those traditional forms of advertising due to changing preferences. Customers want control over their data and information they like or don’t want from advertisers. This fact means that there’s an opportunity for you as a carpet cleaner! With proper use of social media, ...

What is a special offer for carpet cleaning?

There are 2 major functions that a special offer plays in your carpet marketing campaign: Enticing prospects to try out your product or service. • Rewarding current customers and ensuring future loyalty. So a special offer is not an afterthought for your carpet cleaning marketing….

How many rules are there for carpet marketing?

Whatever marketing medium you’re using, there are 2 rules for winning the carpet marketing game:

What to do when you spot a negative review on cleaning service?

When you spot a negative review online, make sure to comment on it and respond with a sincere apology and offer to remedy whatever occurred that was dissatisfactory with their cleaning service.

Do you need to discriminate when advertising for carpet cleaners?

If you want to avoid wasting money with your carpet cleaner advertising , you need to discriminate!

Is it costly to not stay in touch with customers?

Failing to stay in touch with existing customers is an extraordinarily costly mistake.

Can you mail postcards to carpet cleaning companies?

Answer: yes, but read on…. If you evaluate WHO your ideal customers are, you can mail carpet cleaning postcards to people JUST like them and save even more money on your carpet marketing by only paying to advertise to people who will actually help you grow your business.

How to find carpet cleaning marketing strategies?

One of the best ways to find carpet cleaning marketing strategies is to scour forums for unique perspectives. These can be community or neighborhood groups, where residents near you are always looking for quality services.

How to make sure your carpet cleaning business is in the 5% that make it past the first year?

One of the best ways to make sure your carpet cleaning business is in the 5% that make it past the first year is to specialize in a niche. Choosing a specialty, like commercial carpet cleaning, for example, can dramatically increase your chances of success.

How often do paradise carpet cleaners post?

In the Paradise Carpet Cleaners’ blog, they post three times a month and touch on everything from cleaning tips to the best industry products. Content marketing takes time, but it’s been proven to be effective.

How many janitorial businesses fail?

Still, the fact is some 95% of cleaning & janitorial businesses fail within their first year of operation, according to data from the International Janitorial Services Association. If you want your ensure your business can keep thriving, follow along. We’ve put together eight carpet cleaning marketing ideas to help do just that.

How many people read reviews for local businesses?

Reviews are incredibly valuable these days, especially for local businesses. In fact, according to data from the research firm BIA/Kelsey, 97% of people read reviews for local businesses.

Is carpet cleaning a lucrative business?

Carpet cleaning can be a lucrative business if you can generate consistent leads. It’s one of the many reasons there always seem to be a lot of new carpet cleaners. In order to continue to gain exposure to new customers staying up-to-date with carpet cleaning marketing ideas can help bring your sight the attention it deserves.

Is a carpet cleaning website good?

From large to small, every carpet cleaning business should have a quality website. Part of what makes a website good or not is the content. In particular, adding a blog to your website can help generate inbound leads, improve your organic web traffic, and enhance your professional image.

How much does a carpet cleaner make?

(Service Monster) #4. In the United States, the average carpet cleaner earns less than $35,000 per year. Service providers in Boston and Alaska tend to be paid the most, while in Louisiana, Arkansas, and Texas, they may earn less than $21,000 per ...

How many carpet companies are there in Georgia?

There are 227 firms in Georgia which are currently operational within the carpet and flooring industry. The state is home to 9 of the top 20 manufacturers in the United States and has a local payroll which tops an estimated $3 billion each year. (Carpet and Rug Institute) #17.

Why does the cleaning industry see declines?

It sees sharp declines during times of recession because professional cleaning services are usually one of the first cost-savings measures that families and businesses take.

What is a rug instead of a carpet?

Most of the skin flakes that are lost by a person become embedded into their carpeting. (Fact Retriever) #21. Anything smaller than 40 square feet in size is classified as a rug instead of a carpet. Anything larger than 40 square feet is classified as a carpet.

Which state has the cheapest carpet cleaning service?

North Dakota, Massachusetts, Maryland, and Vermont all have average invoices above $300. (Service Monster) #8. Residential carpet cleaning services in South Dakota are the cheapest in the U.S., with an average invoice of just $194. Hawaii, Delaware, Louisiana, and South Carolina all had average invoices below $200 as well.

Where are carpets made?

More than 85% of the carpets and rugs that are manufactured in the United States are created within a 65-mile radius of Dalton, Georgia. The mills found within this region account for about $8 billion in business activities annually. (Carpet and Rug Institute) #13.

Do carpet cleaners have to provide warranty?

Despite the lack of regulation, carpet cleaners are required to provide a warranty on their workmanship . When carpets are regularly cleaned, they tend to last longer. The materials of the carpet also tend to look better when compared to those that are not cleaned regularly.

How to determine what type of client you need?

This is one of the most effective exercises that you can do to determine the type of clients that seem to need your services the most. Create an Excel sheet that is linked to your database of customers (manually doing this is nearly impossible if you are a business with several hundred customers) and categorize your clients based on their type (e.g. home, hotel, salon, etc.). See which category you have the most customers in, and also look at the categories that you are yet to explore, to get some data that might help you figure out who you can market to. For example, if most of your clients are restaurants, then this data indicates that restaurants probably need their carpets cleaned more often than other types of clients. Using this data, you can try and contact other restaurants who you aren’t your customers, and tell them that a lot of other restaurants in that area seem to be wanting their carpets cleaned, so maybe they would want to do it too. If it’s something that’s been on their mind, or if you even sell it well enough, then they would want you to do it, and you might end up earning a new customer. On the other hand, if you notice that there are no, say, car showrooms in your database, then you can possibly contact a few car dealerships/showrooms in and around your area, and you can pitch your services to them. If a considerable amount of them want to avail your services, then that opens up a completely new business type as a customer base to you. You can keep doing this for different businesses, and keep expanding your client base.

How to get your business name out there?

Actively Posting on Social Media. Having an active social media presence on Twitter, Instagram and Facebook is one of the easiest ways to get your business’ name out there and introduce it to the world. However, there’s no point to being active on social media if your words are falling against deaf ears.

Why do you need a carpet cleaning service?

Hiring a carpet cleaning service will give your carpets a thorough, professional clean and may even extend their longevity. Compared to do-it-yourself rental equipment, a carpet cleaning service’s equipment and tools are professional grade, which gives you a higher level of cleanliness, improved moisture removal, and better sanitizing. In addition, getting your carpets professionally cleaned will save you the time and hassle of doing a labor-intensive chore yourself.

Why is eco friendly carpet cleaning important?

Eco-friendly carpet cleaning provides an alternative option if you're looking for a method that omits the use of harsh chemicals that may cause irritation. This is especially important if you have children or pets that come in close contact with those freshly-cleaned fibers.

How much does Stanley Steemer charge for carpet cleaning?

Additionally, the company has a minimum rate of $300 per job .

What is steam carpet cleaning?

It’s generally recommended to use steam carpet cleaning (a hot water extraction process) to ensure the most thorough removal of allergens. Stanley Steemer is one of the most well-known names in the carpet cleaning business, and the company removes an average of 94% of the most common household allergens.

How much water does a carpet cleaner use?

Additionally, their machines avoid overly saturating carpet fibers, reducing the chances for mold and mildew. With a low, water-usage rate of about two gallons, you can also feel at ease knowing that your carpet cleaning process is reducing water consumption.

How much does it cost to steam clean a room?

You can opt for a basic steam extraction cleaning which starts at around $29 per room. Or, if you have a larger budget, you can opt for a deeper clean with carpet shampooing for about $55 per room.

How much does it cost to shampoo a rug?

If you're looking to tidy up your rugs, it will cost you around $2 per square foot.